Hyatt Marketing Manager in CALGARY, Canada
12 Month Temporary Contract. Anticipated Start Date Early July.
Reporting to the Director of Sales & Marketing, the Marketing Manager, in conjunction with Hyatt’s corporate office, isresponsible for Hyatt Regency Calgary’s marketing strategy, execution and on-going measurement. This is a highly visible role and requires a hands-on Marketing expert, who has a passion for the hospitality industry. This position will have an opportunity to expand our visibility in the market, through social media, tourism partnerships, experience activation and packing.
For the right candidate, this role won’t even feel like work.
Act as the property’s brand guardian; ensure all marketing and communications, both internal and external, are according to the Hyatt Regency standards
Content marketing through social media to develop and expand engagement aligned to a defined social media strategy, i.e. Facebook, Twitter & Instagram. Social media will be a large component of this role.
Liaison between Sales, Rooms, F&B, Spa and other departments, corporate office for marketing materials
Responsible for marketing, trade shows, company events, promotional collateral and event planning
Manage public relations with the local community and media. Work with tourism partners and attractions to develop new experiences on and off property. This is a large component of the role
Compose press release, featured articles and copywriting
Manage communications with marketing partners and corporate personnel
Property’s web master, liaison between corporate digital content team for website updates and quarterly audits
Manage, optimize, and adjust budgets for all campaigns (e.g. Google AdWords, Facebook Ads, Retargeting)
Facilitate tracking and reporting of all marketing initiatives
Oversee, facilitate and manage all interaction on social media web sites and campaigns and report on / provide insights for competitor social media activity to influence best practices
Manage marketing digital/print collateral for the property
Responsible for photography, film and image bank
Champion CRM and online reputation management
Excellent time management, communication and organizational skills
3 to 5 years of related experience, preferably in hospitality
Basic Photoshop, Illustrator, Adobe Analytics and InDesign skills considered an asset
Keen attention to detail & strong time management skills
A team player with excellent verbal and written communication skills
A proactive self-starter. Need strong ability to set priorities and be resourceful under pressure
Excellent time management and organizational skills
Knowledge of community and region
Ability to think creatively. Move concepts into completion with clear goals and measurement
Maintain a good working relationship with guests, groups, and personnel from other departments
Primary Location: CA-AB-Calgary
Organization: Hyatt Regency Calgary
Pay Basis: Yearly
Job Level: Full-time
Req ID: CAL002187
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.