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Hyatt Consumer Insights & Strategy Manager in CHICAGO, Illinois

Description:

The Manager, Consumer Insights will lead the consumer learning agenda to develop growth strategies and provide insight leadership for Hyatt brands. He/she will work collaboratively with Commercial Services (World of Hyatt, Brands, Sales, Revenue Management, Digital, Global Contact Center, Innovation) and Global/Regional Operations as a strategic insight partner to ensure that all decisions are grounded in consumer understanding to improve the Guest Experience. This individual will report into the Director, Consumer Insights.

Essential Duties & Responsibilities

  • Demonstrate holistic thinking, strategic agility, and leadership with all levels of the organization as strategic insight partner
  • Lead and frame consumer learning agendas to address business objectives
  • Collect, analyze and synthesize consumer learning to tell a cohesive and actionable story
  • Lead, design, execute, and synthesize primary research, and source syndicated and secondary data when relevant
  • Provide Consumer Insight leadership with cross-functional teams, working in partnership with Marketing, Operations, Sales, Finance, agency partners, and consultants to improve the Guest Experience
  • Partner with and manage external suppliers to execute research projects efficiently
  • Effectively manage consumer insights agenda to proactively address both immediate and forward-looking strategic needs
  • Communicate consumer insights in a clear and concise manner, both through written and verbal communication – sharing both what is learned and what recommendations the team/business should pursue
  • Demonstrate leadership in ambiguous situations
  • Develop and enhance Consumer Insights standards and procedures for use company-wide and elevate core competencies and comfort levels with consumer insight application

Qualifications:

Qualifications:

  • Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.
  • 5 years of relevant experience, preferably on client-side or combination of supplier-side and client-side experience, industry experience is preferred
  • Previous experience leveraging consumer insights to drive business results
  • Experience with developing objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers
  • Planning and project management experience
  • Experience with marketing and market research fundamentals including experimental design
  • Prefer experience devising effective solutions in unstructured situations
  • Proficient in PowerPoint, Excel, and Word

Primary Location: US-IL-Chicago
Organization: Hyatt Corporate Office
Pay Basis: Yearly
Job Level: Full-time
Job: Marketing
Req ID: CHI009868

Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

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