Hyatt Director of Marketing Communications in MIAMI, Florida
The primary responsibility of the Director of Marketing & Communications is to research, develop and implement the annual integrated marketing and communications plan to support the business objectives for the hotel. The plan should include objectives(s), strategies and tactics for each of the hotel’s market segments and outlets (spa, lounge and restaurants). The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and most importantly, produce increased revenues and profitability. She/he will promote awareness and maintain a positive brand image of the property and outlets (spa, restaurant and lounge) on a local, regional and national level through consistent and targeted public relations and marketing and digital campaigns. She/he will ensure that the hotel’s brand position is present in coverage, messages are compelling and insights and reporting are accurate.
Essential Position Functions *
Manage annual agency budgets and plans (public relations, advertising and online) as well as the local hotel marketing plan and budget
Plan, research or coordinate with vendors and supervise the production of marketing materials, reports, and promotional and internal communications materials. Primary contact for vendors.
Provide direction to the public relations agency on media placement goals in targeted media outlets
Establish and/or cultivate relationships with the media at a local, regional, national and International level; maintain updated media databases
Share direct media requests with the agency and ensure agency is monitoring editorial calendars in top travel, consumer and trade publication opportunities. Coordinate with the agency proactive and reactive onsite press visits
Develop and regularly update hotel press kit, photography and b-roll with agency
Coordinate with agency to secure and execute press FAM trips and/or partner with local CVBs on existing FAM trips and individual journalist visits
Develop, coordinate and publicize special events to generate positive awareness and support the marketing revenue objectives of the hotel and outlets, as needed.
Review and approve with Director of Sales & Marketingonall written press releases
Manage and handle all requests for on-property filming. Includes development of location fee schedule, assessing value of requests for trade for filming and managing on-property coordination and billing
Evaluate promotional and programming opportunities presented to hotel. Develop promotions and partnerships to meet the hotel’s marketing and revenue objectives
Forge and maintain relationships with organizations including key local and industry-related organizations – CVB, Chamber of Commerce, local government, hospitality trade associations, etc.
Support Director of People Services on Hyatt Thrive community involvement projects and publicizing efforts where appropriate. Managein-kind donations; distribute certificates and reservation process
Manage social media strategy, messaging and ideation for hotel and outlet accounts
Manage email, digital and content strategy and messaging in each of the channels and websites
Meet weekly withDirector of Sales and Marketingto stay current on changing business needs in order to develop and/or revise tactics to address concerns and opportunities
Lead hotel’s weekly marketing meetings. Develop agenda in advance as well as manage follow-up.
Participate in brand training and annual regional Marketing Summit
- Bachelor’s degree required. In Marketing, Communications or Business is preferred.
- Minimum 6-8 years Marketing/PR experience required.
- Prior experience marketing hotel/resort of similar size and market segment preferred.
- Microsoft Office including Word, Excel, Powerpoint and Publisher.
- Web research skills and familiarity with major social media resources required.
- Basic design capabilities and HTML skills preferred.
- Must be able to communicate professionally in English, both written and verbal.Strong ability to write professionally and communicate in writing required.
- Must be able to access all areas of hotel/resort required.
- Must be able to lift up to 10 lbs. on a regular basis required.
Primary Location: US-FL-Miami
Organization: The Confidante
Pay Basis: Yearly
Job Level: Full-time
Req ID: MIA001756
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.