Hyatt Digital Manager - Andaz Nanjing in NANJING, China
You would be an owner of the overall digital marketing functions for the hotel, and collaborate with hotel team to establish the brand “Andaz”. You will be accountable to identify most effective digital strategies to reach and connect with the target audiences through online paid, earned & owned media channels, including ownership of digital marketing calendar and the budgets. Your Digital marketing efforts will include ownership of SEO across platforms with strong focus on content, Search Engine Marketing, Social & display advertising, Mobile, Email marketing and set overall digital and E-commerce direction to help drive room, non-room and other related revenues (i.e. F&B, spa, meetings, affiliates, local alliances etc.) and drive consumers on hyatt.com. You would also work closely with Digital Marketing agencies and other vendor partnerships to execute outlined strategy and ensure all digital assets are consistent with brand standards and of high quality. You would also have the opportunity to actively seek and work with external partners and brands (such as airlines, banks, fashion / lifestyle brands etc.) for mutual campaigns. You would work in collaboration with Hotel’s team, regional teams & India teams to drive new-age marketing strategies & initiatives at the hotel.
Someone who is an active listener, communicator, collaborator, trailblazer, respects and values different perspectives. Someone who is a creative thinker and someone who pushes boundaries. Someone who breathes new-age advertising and is a digital & e-commerce livewire; adorned with a zeal to drive, create & curate digital business opportunities for the hospitality business. Someone who possesses new-age marketing acumen to actively seek, plan and implement hotel marketing activities along with partners with sharp focus on analysis & ROI. Inspire brand, creative and technology teams / agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives. Develop, agree and track key KPIs for digital initiatives. Build strong analytical capabilities in the ecosystem, by defining “what to measure” and “How to measure” for each digital initiative across search, social, display & mobile. Willingness to engage with Consumer & Market Research is critical for success.
Primary Location: CN-32-Nanjing
Organization: Andaz Hexi Nanjing
Job Level: Full-time
Req ID: NAN000025
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.