Hyatt Cluster Digital Marketing Ass%27t Manager / Executive in SEOUL, South Korea
Set overall digital and ecommerce direction to help drive room and other related revenues for the hotel
Maintain overall hotel digital and ecommerce budget and related vendor/agency relationships
Collaborate with partner agencies to develop annual business plan for the hotel to ensure sound comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile and social activity
Manage email marketing initiatives for the hotel, including working with marketing communications to develop and create content for emails, and then building the email using Hyatt’s email vendor tool
Develop, measure and assist in executing social media activity, put creative strategies to generate fan base, monitoring social media performance using approved tools.
Develop Ecommerce strategies and best practices for the hotel web site such as content management (using Adobe CQ5) and traffic driving tactics and strategies
Work with and manage agency for mini-site development projects as necessary/needed – for F&B, weddings, etc.
Korean Nationality Only
2 years minimum experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market
Good problem solving, communications and interpersonal skills are a must.
Omniture analytics a plus
Adobe CQ5 and other enterprise web content management system (CMS) experience a plus
Previous experience working for or with an agency on the client side preferred
Web-related project management experience preferred
Fluent in English both written and verbal
Primary Location: KR-11-Seoul
Organization: Grand Hyatt Seoul
Job Level: Full-time
Req ID: SEO001345
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