Hyatt Senior Manager, Digital Field Marketing in CHICAGO, Illinois
The Senior Manager, Field Marketing, Commercial Services for The Americas is responsible for driving property-level revenue through marketing plans that address local and regional business objectives/challenges. This is accomplished by identifying opportunities and executing promotions and programming in the field for designated hotels working closely with HQ Commercial Services colleagues, regional Revenue and Sales teams as well as property-level partners.
The primary mission of the Commercial Services Field “Manager” is to help drive Hyatt’s Commercial Services strategy for individual hotels and local/regional groups of hotels, as well as to liaise with hotel owners and management companies within Hyatt’s portfolio. Developing/implementing turnkey marketing solutions with an emphasis on the digital ecosystem that drive hotel revenue and business performance as well as providing subject matter expertise/training.
Providing support to review business results, help identify revenue opportunities as well as working to proactively and reactively solve revenue challenges with colleagues in Sales, Operations, Digital, and Revenue Management is key to being successful in this role. Additionally, ability to influence the evolution of elevated hotel-level marketing team capability is also expected.
The Commercial Services Field “Manager” assists hotels to leverage all available corporate marketing channels, facilitates communication of Commercial Service updates and priorities and supports new hotels including pre-opening, acquisitions and newly renovated properties. * Identifies revenue driving opportunities for hotels within markets and region * Proactively develops strategies to address regional/hotel business challenges and pace deficits and orchestrates with hotel teams to execute * Leads cross functional teams to design, develop and implement hotel sales/marketing/revenue plans, selling tools and differentiated experiences through data-based analysis and review/stewardship of business results * Understands the business needs, competitive environment and challenges for their designated hotels and guides the development of local marketing objectives, strategies, tactics, measurement and continual analysis * Acts as the first responder to hotel owner and operator questions/concerns about corporate strategy, campaigns, digital and brand performance * Assists the brand, loyalty, partnership and digital teams with the communication of HQ initiatives to the field to ensure maximum participation * In conjunction with Digital Marketing Manager (DMM) SMEs, connects to develop digital plans that serve to maximize hotel revenue production and guest engagement initiatives. This role will be connected to a Digital Marketing Manager who is part of the Digital organization but is also accountable to the Commercial Services Field “Manager” * Provides marketing consultation for hotel openings and renovations that will speed new hotel ramp up, provide ROI on spends and maximize business performance * Provides leadership, communications and ensures that all Commercial Services programs and initiatives align closely with corporate and brand strategic priorities * Guides the hiring, training and development of hotel marketing staff * Counsels’ hotels on managing Hyatt preferred marketing agencies and suppliers. Provides assistance as needed * Demonstrate a commitment to Hyatt core values The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Experience * 10 years of marketing experience for a global brand. Some hotel/hospitality industry preferred * Experience working closely and developing integrated plans with cross-functional counterparts. Some sales/business development/consulting experience preferred as well as experience running digital campaigns (understands the basics of Search, Paid Meta, and SEO content optimization strategies). * Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming). * Integrated marketing experience with an understanding of the role digital media plays in an overall marketing mix and plan. Comfortable navigating analytics across media types including in digital. * Some experience with events/meeting planning preferred * Experience with traveling for work and operating in a fast-paced environment Education * Bachelor’s Degree from an accredited 4-year institution required Computer Skills Needed to Perform this Job * Superior Microsoft Office (PowerPoint, Excel, Word) skills, required, Adobe analytics experience (highly preferred) Additional Comments and Requirements * Strong leadership, management and organizational skills, with an ability to multi-task and teach * Strong analytical skills and business acumen. Proven ability to apply that knowledge to develop and execute marketing programs that drive revenue and ROI. Comfortable executing variable cost per acquisition models, capable of explaining payback on investment on a variable investment basis. * Superior presentation and written communication skills * Strong relationship building skills at all levels of the organization * Ability to travel as required (up to 50%) * Demonstrate a commitment to Hyatt core values The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
Primary Location: US-IL-Chicago
Organization: Hyatt Corporate Office
Pay Basis: Yearly
Job Level: Full-time
Req ID: CHI010073
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.