Hyatt Assistant Manager - Marketing Communications (Social Media and Digital Marketing) in HONG KONG, China
This position is the primary content developer for all social media platforms, including planning and execution. Working closely with the team, he / she will also be responsible for other digital channels.
Responsibilities: · Plan and schedule content and campaigns for the hotel’s social media platforms such as Facebook, Instagram, WeChat etc. which should be aligned with the overall Sales & Marketing strategies of the hotel · Generate engaging content and visuals for the hotel’s social media channels including copy, photo, video etc. · Analyse reports from various channels to evaluate the results of specific campaigns, as well as overall social media performance · Expand the hotel’s social media exposure by exploring different joint-promotion opportunities, at the same time keeping the marketing message on-brand · Explore new social media channels for the hotel in different languages and across different markets · Monitor responses and reviews from the hotel's social media platforms and work with related departments · Control marketing expenses for social media campaigns and online advertising, with clear objectives for each activity; at the same time ensuring the goal is aligned with the hotel’s overall business strategy · Monitor market trends and new apps / technology available to facilitate social media marketing · Assist in monitoring all current attitudes and public statements concerning the hotel on social media, and disseminate appropriate information to other departments whenever necessary
This role requires a multi-tasking, detail-minded and solution-oriented individual, who is also a proactive and engaging team player. Passionateabout social media activities, with good communication skills and a strong command of English and Chinese.
- Degree in Marketing, Communications or related disciplines
- Minimum 3 years of relevant working experience
- Solid experience in socialmedia marketing
- Basic to intermediate level of skillsin Photoshop, Lightroom and Premiere
- Fluency in written and spoken English and Cantonese
- Strong project, time management and interpersonal communication skills
- Candidates with agency experience is a plus
- Able to work under pressure, often with variating demands from different stakeholders
Primary Location: CN-91-Hong Kong
Organization: Grand Hyatt Hong Kong
Job Level: Full-time
Req ID: HON004075
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.