Hyatt Content Manager in KOCHI, India
You will be responsible for driving the Content strategy of the Hotel such that it is drives preference among TG & creates a unique voice for the Hotel. The content manager works on plans and process to define and achieve short- & long-term goals and measures of success. Personally execute communications across social media platforms like Facebook, Instagram, YouTube, Google , and Blogs etc. and plan and manage paid social media campaigns when required. You will work with Hotel-based, Corporate & Agency teams across Marketing Communications, PR and Digital resources, toward integrated Content-Marketing activities set to timelines and goals, that impact business KPIs.
You are also expected to build and grow external relationships that will enable content amplification, sharing and Reach, among the Hotel’s TG, plan annual budgets to promote content. Undertake & share monthly budget reviews, forecast expenses. You will also track and report content performance across Social media & other channels, identify the content that engaged Target Audiences & plan based on learnings, report on advertising campaigns & spends across all Social or affiliate platforms and share updates on relevant national & international trends. The Content Manager will manage the overall management & updates of all Content on Hotel’s website or other digital assets.
Ideally, passionate and savvy about various social media platforms, including emerging platforms, ability to understand how to analyze digital and social data and loop learnings back into planning.
Possesses the ability to mine insights on how the Content & its communication, is helping drive engagement, preference, reputation and retention.Demonstrates an understanding of its how Content format may vary on different social media platform, impacting relevancy.
Has personally worked on blogs, social sites and/or on other online or offline modes.Working knowledge of SEO will be preferred.
Primary Location: IN-KL-Kochi
Organization: Grand Hyatt Kochi
Job Level: Full-time
Req ID: KOC000100