Hyatt Digital Marketing Executive in MADRID, Spain
*The Digital Marketing Executive will report to the Director of Sales & Marking and work closely with the wider Digital and Brand Marketing teams, as well as with relevant hotel teams and agency partners. The Digital Marketing Executive will be the go-to person across the business for all website updates, ensuring that webpages are always accurate and up-to-date. The Digital Marketing Executive will also be responsible for coordinating day to day activity across various digital projects and providing administrative functions to the Digital team. Role Description * Assists, develops and implements digital marketing strategies and plans in line with overall goal of online business. * Execute and monitor all digital and online advertising and promotional campaigns in order to achieve optimal results. * Works with the DOC in management of SEO, SEM, Database Marketing Campaign, Social Media, and third party platform campaigns to drive online exposure and bookings; and digital support for Australian and Fijian properties. * Monitor online presence in major search engines to ensure optimal results through always on campaigns, different tactical and ad hoc promotion activities. * Monitors Hyatt Centric Gran Via Madrid website traffic analytics to identify trends and opportunities to grow online business. * Produces Monthly Digital Reports, weekly, quarterly and yearly social media reports, digital sections of tactical promotion reports. * To own and act as the main point of contact for all website content updates. This includes sourcing content, briefing agency partners, fact-checking, proofing and editing copy as well as implementing the changes in the websites CMS and overseeing the approval process with key stakeholders. * To ensure all content updates are made in an accurate and timely fashion on the three hotel websites, corporate website, booking platforms and transactional emails. * To conduct weekly/monthly reporting and insight analysis, and assist with ad hoc reporting requirements. * To work closely with the digital agency to implement new functionality and optimize website performance. * To work closely with the SEO agency to implement on-site SEO recommendations, to improve rankings on SERP and increase relevant traffic to the websites. * To participate in developing and implementing a personalized website content strategy based on user offsite and onsite behavior. * To manage the GDS agency and ensure all marketing campaigns are up-to-date and feature the latest offers and news across the hotel. * To assist with hotel website projects and any new digital projects as needed. * To conduct and evaluate competitive analysis and research as required. * To keep up-to-date with the latest techniques, best practices and innovations in the digital marketing space.
_Entry requirements_ * Previous digital marketing experience in the luxury hospitality or retail sector. * Team player with a proactive approach and the ability to use own initiative. * Excellent interpersonal and organizational skills with the ability to priorities, multitask and work in collaboration with various stakeholders. * Previous experience working with website content management systems. * Strong analytical and numerical skills and solid knowledge of Google Analytics and Excel. Results driven. * Fluent in written and spoken English with an excellent attention to detail especially when it comes to spelling, punctuation and grammar. * A good eye for design and knowledge of image editing and web design programs (Photoshop, InDesign, Illustrator…). * Strong passion for all things digital and latest marketing innovations and trends. * Previous retail eCommerce experience is a bonus. * Knowledge of video and photography
Primary Location: ES-M-Madrid
Organization: Hyatt Centric Gran Via Madrid
Job Level: Full-time
Req ID: MAD000287
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.