Hyatt Marketing Coordinator (Full-Time) in SAN DIEGO, California
Job Overview: With guidance from the Director of Marketing Communications, the role will assist in managing the implementation and tracking of the day-to-day tactics of the integrated marketing plan for the resort including, but not limited to: digital media, social media strategy content, and digital and print advertising campaigns.
Essential Job Duties & Responsibilities: * Coordinate execution of marketing campaigns across all communication channels, with a primary focus on digital and social media campaigns. Manage day-to-day agency management. * Monitor, adjust and track each marketing campaign or initiative through each step of the cycle. * Develop the social media strategy and content calendar for the resort, outlets and golf course. * Implement day-to-day social media content across all resort, outlet and golf course social channels * Manager and update the monthly marketing calendar(s) * Manager reputation management / online reviews (TripAdvisor, Yelp, Expedia, Google , etc.) * Manage and organize all marketing assets including photos, videos, and marketing collateral * Ensure consistency of published content (updated photos, videos, copy and restaurant menus) across all hotel, outlet and golf course listings on various online websites * Create on brand marketing materials to promote upcoming resort programming and activities (flyers, activity guides, check inserts, posters, etc.) * Process and record monthly invoices and ensure prompt and accurate payment to vendors * Update tactic KPIs / performance in the annual marketing plan in the local marketing planning tool * Assist in coordinating all vendors including, but not limited to: photographers, graphic designers, videographers, media and website or digital agencies
Required Qualifications: * Minimum 2-4 years Marketing experience required * Excellent grammatical and written communication skills and ability to project “brand voice” across various marketing channels * Extreme attention to detail and an eye for effective creative * Must be deadline and data driven and able to multi-task in a fast-paced environment * Ability to prioritize projects based on deadlines and level of importance * Excellent organizational and follow through skills * Needs to be self-motivated, creative and a team player * Works well with others, across various departments * Experienced and comfortable managing social media channels (Facebook, Twitter, LinkedIn, Pinterest, Instagram) on a professional level * Above average proficiency in creating effective PowerPoint presentations * Proficient in Adobe Creative Suite, including Photoshop and Illustrator * Exceptional customer service skills with experience responding to negative customer feedback a plus * Understanding of SEO and HTML is a plus * Hospitality or Service industry background preferred * Degree in Marketing, Communications, Public Relations, Business Administration or Hospitality Management is preferred.
Primary Location: US-CA-Carlsbad
Organization: Park Hyatt Aviara Resort
Pay Basis: Hourly
Job Level: Full-time
Req ID: CAR002562
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.