Hyatt Brand Marketing Manager in TUCSON, Arizona
The Content Manager will be responsible for creating, improving and maintaining brand content strategy to achieve Miraval Resorts & Spa business goals including web traffic, high digital engagement, CTRs, and revenue. Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
The ideal candidate is an experienced professional with demonstrable creative writing skills, problem-solving skills, ability to support multiple cross-property teams, perform well under deadlines and be detail-oriented. This position should be an expert in content optimization and brand consistency, ensuring that all marketing channels, website, social media platforms are upholding Miraval brand standards.
Ultimately, the Content Manager should be able to oversee all marketing content initiatives to ensure high customer engagement, brand consistency and a positive guest experience.
1. 4 years copywriting and social media content management/./ 2. 4 years professional copywriting and/or journalism experience 3. 4 years marketing experience particularly familiar with social media channels and social media marketing 4. Bachelor of Arts 5. Ability to create cutting-edge social media and digital marketing content. 6. Writing, blogging, proofreading ability 7. Superior knowledge of top performing social media platforms 8. Experience managing website content and WordPress platforms 9. Strong understanding of social media analytics tools and the ability to optimize strategies based on findings 10. Experience in hospitality or wellness/spa marketing 11. Ability to work independently and flexibly with significant attention to detail and accuracy 12. Ability to collaborate with marketing and property teams to create promotional concepts 13. Capacity to prioritize and work on multiple projects at once while meeting deadlines
Primary Location: US-AZ-Tucson
Organization: Miraval Arizona Resort and Spa
Pay Basis: Yearly
Job Level: Full-time
Req ID: TUC000586
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.